As the amount of consumer data grows, organizations need analysts who can uncover patterns and inform strategy. Develop the managerial, analytical, and technical skills to transform data into a competitive advantage with the online MSMIS – Business and Data Analytics program from Auburn University at Montgomery (AUM).
This concentration immerses you in customer analytics, modern data mining techniques, and the programming tools and quantitative methods used to analyze complex data. Graduate ready to contribute to both the functional and technical sides of organizations, delivering insights that make an impact for businesses.

